From Premium Innovator to Mass Market Leader
Formulated by a scientist mom.
Built by people who care deeply.
Premium → Performance → Everyone
2025 Validation → 2026 Scale
Concentrate + 3 bottles + box
Avg annual value
$79 Kit + $60 Concentrate
Down from $229.65 (2025)
Current (ShipMonk $28)
Per $79 kit (53% of revenue)
Impact: $13 savings/order = 16% margin expansion | At 1,000 orders/mo = $156K additional annual profit
Volume drives margin expansion
Expanding to capture every market segment
Premium early adopters
On-the-go, travelers, testers
Price-sensitive families, Amazon, Target
Glass cleaner, laundry, dish soap, personal care
2026 Execution Plan
Airbnb Superhosts, boutique hotels, spas
Whole Foods, Sprouts, Natural Grocers
Cleaning companies, property management
Key milestones from funding to $1M revenue
Conservative growth model
| Metric | Year 1 (2026) | Year 2 (2027) | Year 3 (2028) |
|---|---|---|---|
| Revenue | $1.0M | $1.2M | $1.44M |
| COGS | $0.50M (50%) | $0.54M (45%) | $0.58M (40%) |
| Gross Profit | $0.50M | $0.66M | $0.86M |
| Marketing Spend | $300K | $240K | $288K |
| Operating Expenses | $350K | $400K | $450K |
| Net Income | -$150K | +$20K | +$122K |
$300K Seed Round (10% Equity)
Why we win
$0.59 vs competitors at $2.25-$6.52
Elizabeth Uria, PhD scientist on team
Infinitely recyclable vs plastic
100+ bottles vs 1-3 from competitors
Every ingredient disclosed + sourced
Join us in detoxifying 1 million homes