Disrupting cleaning with science-backed, refillable solutions
240,000 nanoplastic fragments per liter of bottled water. Toxic chemicals in every home. This is the crisis we're solving.
Formulated by a scientist mom.
Built by people who care deeply.
$0.59/bottle vs $2.25-$6.52 competitors
Science-backed, transparent ingredients
Concentrated = less shipping waste
We spent 2025 buying clarity, not profit. Here's what we learned:
A significant portion of 2025 ad spend ($4,822 total) was intentionally allocated to brand awareness, not direct-response sales.
Bottom Line: 2025 was a validation year. We proved demand exists. Now we optimize the system to convert it.
Based on actual website pricing & validated costs (0% tariff - reimbursed)
Impact: $13 savings per order = 16% margin expansion. At 1,000 orders/month = $13K additional monthly profit.
Why CAC will drop 67-80%: 2025 was brand awareness + testing. 2026 is conversion-optimized funnels, retargeting warm audiences, CRO, and influencer trust signals.
$8,400 average annual contract value (validated from Airbnb Superhost pilot)
At 47% GM: $3,948 gross profit per account
At $700 CAC: 5.6:1 LTV:CAC ratio | Payback in 6-9 months
150 B2B accounts in Year 1 = $1.26M revenue. With Envia.com (63% margin) = $794K gross profit.
Pre-Money Valuation: $2.7M | Post-Money: $3M
By investing $300K for 10%, you're valuing Ecolosophy at $2.7M pre-money ($3M post-money). Here's how that equity grows as we hit milestones:
Revenue Run Rate: $1.2M annual (post-Expo West traction)
Your 10% stake: $350K paper value (17% gain)
Key Milestones: Expo West distribution conversations, EPA submission in process
Status: Building momentum, not liquid yet
Revenue Run Rate: $1.7M annual
Your 10% stake: $500K paper value (67% gain)
Key Milestone: EPA Safer Choice certification received ✅
Unlock: Amazon marketplace launch (Q1 2027)
Retail: 2-3 regional pilots secured
Revenue Run Rate: $2.5M annual
Your 10% stake: $750K paper value (2.5x return)
Amazon: $600K incremental revenue in first 6 months
Retail: 5-8 regional chains + national conversations
Margin: 55-60% (Envia transition complete)
Exit Window Opens: Strategic acquisition offers likely
Revenue Run Rate: $3.5M annual
Your 10% stake: $1.2M paper value (4x return)
Key Milestone: EBITDA positive (20% net margin)
Amazon: $1M+ annual run rate
Retail: 10-15 chains, national distribution discussions
Exit Opportunities: Series A ($3-5M raise) OR strategic acquisition ($12-18M)
Buyers: Grove Collaborative, Blueland, Method, Seventh Generation, Unilever
Multiple: 3-5x revenue ($2.5-3M revenue)
Your 10%: $1M-$1.5M
ROI: 3.3x-5x in 18-24 months
Comps: Method acquired by SC Johnson, Seventh Gen by Unilever, Mrs. Meyer's by SC Johnson
Timing: Month 24-30 (EBITDA positive, proven retention)
Raise: $3-5M at $15-20M post-money valuation
Your 10% (diluted to ~7.5%): $1.1-$1.5M
ROI: 3.7x-5x + continued upside
Use of Funds: National retail expansion (Target, Whole Foods), full product line launch, B2B SaaS platform
Unlock: $15-30M Series B potential (exit at $50-100M valuation)
Bottom Line: You invest at $3M post-money. We grow to $12M valuation in 24 months (4x). Your $300K → $1.2M. Conservative exit: 3.3x-5x in 18-24 months. Upside: Series A path to $50-100M valuation (10x-30x).
Every dollar deployed to hit key milestones faster
Charts show ACTUAL scenarios based on $300K investment
Starting from actual $229.65 (2025 learning mode) → Target $45-75 (2026 optimized)
B2B drives 90%+ of revenue. DTC is for brand-building.
At $700 CAC: 150 accounts = $1.26M revenue | $525K net contribution
DTC alone will NOT be profitable in Year 1. Even at optimized $35 CAC, we lose $31.5K on $105K spend.
B2B is where we win. At conservative $700 CAC, 150 accounts = $1.26M revenue. At 50% GM = $630K gross profit. Minus $105K CAC = $525K net contribution.
Key Insight: Focus 80% of $300K on B2B. DTC is for brand + data collection, not immediate profit.
73% lower operational overhead
Science-backed credibility
$8,400 avg annual contract
Co-Founder
Leads vision and long-term impact.
Scientist & Co-Founder
Formulates every product with science—and care.
Co-Founder
Obsessed with quality and consistency.
Co-Founder
Drives the mission and tells the story behind why clean matters.
Join us in disrupting a $110B industry
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